The Importance of a Brand Style Guide for Text
Your brand is more than just your logo and colors. It's also the way you communicate with your customers, both verbally and visually. That's why it's important to have a brand style guide that sets the standards for how you use text in all of your marketing materials.
"Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception." - Ashley Friedlein, CEO + Founder of Guild
A brand style guide should include the following elements:
Font: The font you use should be consistent across all of your materials, and it should be appropriate for your brand. For example, a tech company might use a sans serif font, it conveys forward thinking and innovative while a luxury brand might use a serif font to represent lavishness or a rich history.
Size: The size of your text should also be consistent. This will help ensure that your text is readable and easy to scan.
Color: The color of your text should also be consistent with your brand colors. This will help create a cohesive and memorable look for your brand.
Spacing: The spacing between your text should also be consistent. This will help create a visually appealing and easy-to-read layout.
Grammar and punctuation: Your grammar and punctuation should be correct and consistent. This will help ensure that your text is professional and polished.
Tone: The tone of your text should be consistent with your brand voice. This will help you connect with your target audience and build trust.
Photos: Photos are a powerful way to communicate your brand's message and values. The selection of imagery can help you connect with your target audience on an emotional level and should evoke the same consistent feeling. When creating your brand style guide, be sure to include specific guidelines for your photos, such as the color palette, composition, and style.
See full example, click here.
A brand style guide can be a valuable tool for any business, but it's especially important for businesses that outsource their marketing, social media, graphic design, or branding. This is because a style guide will ensure that everyone who creates content for your brand is using the same standards. This will help create a consistent and professional look for your brand, which can lead to increased brand awareness and trust.
If you're not sure how to create a brand style guide, there are plenty of resources available online. You can also hire a professional graphic designer or branding consultant to help you create a style guide that meets your specific needs.
Here are some additional tips for creating a brand style guide:
Keep it simple. Your style guide should be easy to understand and use.
Be specific. Include as much detail as possible, so that there is no room for interpretation.
Be flexible. Your style guide should be flexible enough to accommodate changes in your brand over time.
Get feedback. Once you have created a draft of your style guide, get feedback from others to make sure it is clear and easy to use.
By following these tips, you can create a brand style guide that will help you communicate your brand effectively and consistently.
We can help you
If you're looking to outsource your marketing, social media, graphic design, or branding, we can help. We have a team of experienced professionals who can create and implement a brand style guide that meets your specific needs. Contact us today to learn more about how we can help you grow your business and take a load off your plate so you can focus on what you do best.