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5 Alternatives to Price Cuts for Holiday Sales

A Guide for Professional Service Providers


Hey there, fellow professional service providers. As the holiday season approaches, you might be feeling the pressure to slash your prices to compete with the big guys. But hold up. You don't have to. Holidays are about connecting, and the best way to generate new business is by providing value to your current customers and audience.


Let's dive into some marketing-approved strategies to help you connect, provide value, and earn new business. In this guide, you will learn:

  • Five alternatives to price cuts that you can use to drive value and generate leads during the holiday season.

  • Tips for implementing each alternative effectively.

  • Real-world examples that have successfully used these alternatives.


5 alternatives to price cuts that you can use to drive value and generate leads during the holiday season:

  • Create a Gift Guide for your ideal clients

  • Host a free webinar or workshop

  • Offer a free trial or audit to your clients, clients

  • Create a special holiday package

  • Run a referral contest


1. Create a Gift Guide for your ideal clients

Put your expertise to work by curating a list of gifts or services that would be valuable to your ideal clients. Share this gift guide on your website or social media channels, and offer a free consultation or discounted rate to anyone who purchases a gift from your list.

Tips for implementing this alternative:

  • Do your research to identify the types of gifts or services that your ideal clients are looking for.

  • Create a visually appealing and easy-to-navigate gift guide.

  • Promote your gift guide on your website, social media channels, and email newsletter.


Real-world examples of businesses that have successfully used these alternatives:

  • A cloud company emailed out a list of new technologies and cool gadgets that make for great gifts.

  • A financial advisor created a gift guide of recommended investments for different types of investors.

  • A real estate agent created a list of cool restaurants in the area of their neighborhood or city that one could take a date, or a list of cool holiday things to do in the area with the family.

  • A benefits company sent a list of cool gifts a company could give to their employees and holiday bonding activities.


2. Host a Free webinar or workshop

Share your knowledge and insights by hosting a free webinar or workshop related to your area of expertise. This is a great way to attract new leads and establish yourself as an authority in your field.

Tips for implementing this alternative:

  • Choose a topic that is relevant to your ideal clients.

  • Keep your webinar or workshop to a manageable length.

  • Promote your webinar or workshop on your website, social media channels, and email newsletter.


Real-world examples of businesses that have successfully used these alternatives:

  • A marketing consultant hosted a free webinar on "How to create a holiday marketing campaign".

  • An insurance company hosted a free webinar for "Insurance FAQ and how to save."

  • A real estate agent hosted a "free virtual holiday cocktail class."




3. Offer a free trial or audit to their clients

Make your clients look good. Give your clients, clients a taste of your services by offering a free trial or audit. This is a great way to butter up your clients while showcasing your value to others.

Tips for implementing this alternative:

  • Clearly define the scope of your free trial or audit.

  • Design an engaging and simple digital graphic that your client can include in their newsletter or post on their social media.

  • Make it easy for potential clients to sign up for your free trial or audit.

  • Follow up with potential clients after they have completed your free trial or audit.

Real-world examples of businesses that have successfully used these alternatives:

  • A web designer offered a free audit of existing websites.

  • A marketing consultant offered a free audit of their digital presence.


4. Create a special holiday package

Bundle your services together at a discounted price to create a special holiday package. This is a great way to attract clients who are looking for a comprehensive solution.

Tips for implementing this alternative:

  • Choose a package of services that are complementary to each other.

  • Price your package competitively.

  • Promote your special holiday package on your website, social media channels, and email newsletter.

Real-world examples of businesses that have successfully used these alternatives:

  • A telecom company created a special holiday package for their services.

  • A real estate agent offered a free house cleaning when a new client signed on.

  • A spa offered complimentary drinks when they booked a holiday package.



5. Run a referral contest

Current clients make for the best marketing. Encourage your existing clients to refer their friends and colleagues by running a referral contest. Offer a prize or incentive for the client who makes the most referrals.

Tips for implementing this alternative:

  • Make it easy for existing clients to refer their friends and colleagues.

  • Offer a prize that is appealing to your target audience.

  • Promote your referral contest on your website, social media channels, and email newsletter.

Real-world examples of businesses that have successfully used these alternatives:

  • A business coach ran a referral contest for her clients by giving them tickets to a Seahawks game.

  • A real estate agent hired a private chef to cook them dinner at their house.

  • An e-commerce store gave "dollars" to spend in their store when one of their referrals made purchases.


Real-world examples of businesses that have successfully used these alternatives:

  • A marketing consultant hosted a free webinar on "How to create a holiday marketing campaign".

  • A web designer offered a free audit of existing websites.

  • A business coach ran a referral contest for her clients by giving them tickets to a Seahawks game.

  • A real estate agent hired a private chef to cook them dinner at their house.

  • An e-commerce store gave "dollars" to spend in their store when one of their referrals made purchases.

  • A web designer offered a free audit of existing websites.

  • A marketing consultant offered a free audit of their digital presence.


Connecting + Provide Value

By implementing these alternatives, you can attract new leads and generate more business during the holiday season without resorting to price cuts.


Conclusion

The holiday season is a great time for professional service providers to connect with new clients and generate more business. By implementing the alternatives to price cuts that are outlined in this guide, you can create a valuable and attractive offer for your potential clients.


Thank you for downloading our free guide!

We hope you found this information helpful, and are here to help you brainstorm your offer.


We can help you

If you're looking to outsource your marketing, social media, graphic design, or branding, we can help. We have a team of experienced professionals who can create and implement a brand style guide that meets your specific needs. Contact us today to learn more about how we can help you grow your business and take a load off your plate so you can focus on what you do best.

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