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The Six Pillars of Instagram: Attract, Nurture, and Sell

woman scrolling on phone

Forget gold, friends, Instagram is where the real buying conversion happens. Turning likes into engaged communities, followers into brand champions, and casual scrolls into conversions that's the magic we're after. But how do we craft posts that transmute our passions into profits? Enter the six pillars of Instagram: attract, nurture (both audience and content), and sell (solutions and stories).

1. Attract Your Audience:

Leverage the Power of Storytelling:

Your Instagram feed is your story, and every post is a chapter. Craft compelling narratives in your captions that resonate with your audience. Share experiences, challenges, and triumphs to create an emotional connection that keeps them coming back for more.

Pro tip: did you read our blog on posting reels vs. posts vs. stories?

Visual Consistency is Key:

Establish a cohesive and visually appealing aesthetic for your feed. Overall style makes your profile visually appealing, attracting users who resonate with your unique vibe. Consistency in:

  • Color schemes 

  • Filters

  • Fonts

  • Graphic elements

  • Photos and videos point of view

cohesive brand layout

Pro tip: Each brand should have already identified photos that when placed side-by-side they feel aligned in aesthetics. Example is we love to use golden hour photos that have a light flare as they evoke an emotion in all of us.

Utilize Targeted Hashtags:

Research and use relevant hashtags that your audience is likely to search for. This not only broadens your content's reach but also attracts users genuinely interested in your niche.

Pro tip: You can go to the search function on Instagram and type in the word for the industry you represent, what hashtags start to populate with that keyword. It is good to include ones that are most used, but also include ones that are in the mid-range as then you will stand-out in a less saturated hashtag.

2. Attract Content:

Curate Shareable Content:

Create content that your audience can't resist sharing. Whether it's informative infographics, relatable memes, or stunning visuals, the more shareable your content, the wider your reach.

pillar of instagram, person liking photo

Pro tip: People love a stunning video of a landscape, drop simplified streamlined text of the message you want to convey over it, and select a mid-range trending audio. Let the description do all the talking. Don’t forget your CTA in your video or post (call to action), people are better at taking action if they are told what you want them to do.

Interactive Polls and Q&A:

Engage your audience with interactive features like polls and Q&A sessions in your Stories. This not only keeps your followers involved but also provides insights into their preferences.

Real-world examples of businesses that have successfully used these:

  • A real estate agent goes live on their Instagram account and says "Ask me anything about working in real estate…"

  • A technology company set up a poll saying, “What new tech features would you like to see more of in 2024?”

  • A company who sells cosmetic bags and accessories used: "Spill the tea on your biggest beauty hack!"

Just remember, keep it real, keep it fun, consumers love feeling like they are in control, even if it's just a virtual vote.

3. Nurture Followers:

Reply and Engage:

Respond promptly to comments and direct messages. Building a community requires active engagement. By nurturing individual connections, you foster a loyal following.

Pro tip: Remember, millennials thrive on authenticity, humor, and a touch of self-deprecation. Keep it casual, relatable, and don't be afraid to let loose. Think less corporate robot, more meme-loving bestie.

4. Nurture Content:

Share Behind-the-Scenes:

Take your followers behind the curtain. Whether it's your creative process, day-to-day life, or the making of your products, sharing behind-the-scenes content adds a personal touch to your brand. Depending on your business, it will also engage those who may want to do what you do for their own job and as they engage it will organically attract their connections.

Consistent Posting Schedule:

Establish a consistent posting schedule to keep your audience engaged. Whether it's daily, every other day, or a specific time of the week, predictability builds anticipation.

woman checking business calendar

Real-world examples of businesses that have successfully used these:

  • A business coach posts intentional goal setting memes in the early morning as followers are first waking up.  

  • A financial advising company posts in the late evening because their followers are on the couch scrolling with the kids finally fed or in bed. 

5. Sell Solutions:

Educational Content:

Position your products or services as solutions to common problems. Create educational content that highlights how your offerings address specific pain points or enhance the lives of your audience.

Customer Testimonials and Success Stories:

Share testimonials and success stories from satisfied customers. Real-life experiences build trust and demonstrate the tangible benefits of your solutions. Two-times a month is good.

6. Sell Content:

Launch Exclusive Content:

Introduce exclusive content or limited-time offers to incentivize your followers to take action. Whether it's early access, special discounts, or exclusive behind-the-scenes footage, make them feel like VIPs.

Collaborate with Influencers:

Partner with influencers or other creators in your niche to expand your reach. Their endorsement can serve as a powerful selling point for your content.

Remember, there is no magic sauce to Instagram. It is a continuous process. It's about attracting the right audience. By understanding your audience, consistently delivering valuable content, engaging authentically, and positioning your offerings as solutions, you can cultivate a thriving community while driving growth and boosting engagement. So, go ahead, post strategically, and watch your Instagram presence evolve into a dynamic hub of connection and creativity.

For more tips and tricks on how to leverage AI to level-up your marketing or social media strategy, check out our blog on the five ways AI can boost your strategy and dominate your niche.

We can help you

If you're looking to outsource your marketing, social media, graphic design, or branding, we can help. We have a team of experienced professionals who can create and implement a brand style guide that meets your specific needs. Contact us today to learn more about how we can help you grow your business and take a load off your plate so you can focus on what you do best.


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